Marketing your products and services through a Facebook page can be a challenging task. High levels of competition, frequent algorithm changes and several other factors can put you at a disadvantageous position.

The continual goal to show up on customer newsfeeds is something every marketer and page owner strives for. But, the battle for newsfeed supremacy is fast losing relevance with the emergence of stories. In such a scenario, many marketers are feeling the pressure when it comes to obtaining results for their clients. Several tried and tested methods are failing to get the intended ROIs and businesses are losing prospects.

So, what are the methods that can be followed for enhancing Facebook pages and obtaining intended results? Take a look at some of the steps you can perform to achieve better Facebook page outcomes.

Adopt a new approach

Facebook pages were taken for granted by many marketers when they came to prominence between 2010-2012. In those days, every page used to enjoy more than decent organic reach and engagement was great. But, with the algorithm changes that followed, it was evident that Facebook had sharply cut down reach.

Since then, social media marketing managers have had to rely on paid ads and engaging content to earn reach and engagement. This is still the case in 2019, and you cannot hope that your facebook page will get hits in an idle state.

Boost your branding efforts

Successful branding sells products and that is the truth. The two most important aspects of Facebook page branding are the profile image and the cover image. In the case of profile image, you should always target uniqueness. Your profile image should be instantly recognizable to target audiences. Make sure that any text you put on these images is of high quality and highly visible.

You also cannot keep on using the same cover image for eternity. Change the cover image of your Facebook page every few weeks or months, and especially during occasions and sales events. It is also a great place to include your call to actions. Focus on making your covers attractive and the branding on them prominent.

Get into the habit of creating stories

Today, stories are one of the most popular ways of engaging and connecting with your audience. These short 24-hour snippets can be anything from text, discount links, product images, videos or graphics. It is important to know that most target customers prefer clicking on these convenient stories than visiting pages, profiles or groups to check out updates. Almost all major social media platforms like, WhatsApp, Instagram and Snapchat have introduced this feature before Facebook, and to considerable success.

You can use the Facebook Stories feature as a potent avenue for marketing your latest products and services. Stories are quite a dynamic and time-sensitive mode of communication as they only stay for a day. An increasing number of businesses worldwide are now relying on Stories to breed engagement and influence customer purchase decisions. This is a trend that will stay dominant for the foreseeable future.

Utilize Facebook Messenger

Facebook Messenger is a great way of providing support to your customers, and also a potent marketing method for your page. One can easily set up automatic replies so that customers get suitable answers and assistance whenever required. The good news is, you can actually personalize the replies you send to your customers based on the nature of their questions. Customers tend to trust a brand more if it can be reached through social messaging.

Numerous brands worldwide are capitalizing heavily on Messenger for helping customers through their pages. Apart from Facebook being the most widely used business tool today, there is also a big chance that most of your customers are on this platform. If they can message your page whenever necessary, you raise your prospects of success.

Focus on video content

Video is still one of the most popular and effective marketing methods across most major social platforms. Informative and helpful video content with a dash of entertainment has the ability to grasp customers fast. Just make sure that the video you upload on your Facebook page is well produced with relevant content. You can make product demos, create live streams and even videos relevant to the issues faced by customers.

High-quality video content on your pages will grab eyeballs and help generate considerable click-throughs. That ultimately translates to better chances of conversions and increased customer loyalty. Put some effort and expenses into creating professional quality videos, which will get shared a lot and bring in a lot of engagement.

Do not be shy with keyword use

Using relevant keywords and phrases in your page content, description and advertisements is a necessity. Since Facebook is a search engine, in essence, the presence of suitable keywords can give you the upper hand over competitors. Your titles, descriptions, video texts and captions can all be optimized with tags and keywords. Implementing such methods help your target customers to find your business easily.

One approach related to keywords is using brand names within the keywords to show up when people search with the brand names. Just make sure that you are not abusing keywords in spammy or unethical manners. Doing so can prompt Facebook to push your page away from the limelight. After all, the focus should always be on natural and high-quality content.

Evaluate and optimize your posting schedule

More often than not, even exceptional Facebook posts fail to generate much or any engagement from the target audience. It can simply be the result of posting at the wrong time of the day or week. If you are wondering about the right time to post on your page, you do not have to look further than your Facebook Page Insights. The trends section will exhibit when most of your audience members are generally visiting your page and engaging with your content.

Try making your Facebook posts a bit earlier than the usual time when you usually have maximum visitors. Such posts will have a better chance of showing up on their timelines when they are online. A great way to make timely posts is to capitalize on the day of the week. For instance, you can create a ‘throwback Thursday’ post and reshare something relevant from a year before. Same goes for yearly or seasonal occasions when food posts generally get a lot more engagement.

These are some of the most important guidelines to be followed to maximize the ROI from Facebook pages. If you are seeking expert advice regarding social, search and paid marketing, get in touch with our experts.

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