Search engine optimization can be broadly classified under two parts – on page optimization and off page optimization. Let’s learn more about each of them. Onpage optimization service includes all the tasks that are directly related to the website. Anything that is done with the website comes under the on page optimization activities.
On the other hand, promoting a website through different channels, getting back links, publishing reviews etc. fall under off page optimization. Now which one is more important onpage optimization service or off page promotions is a debatable topic. You cannot become successful by ignoring any of them. Both of them are important; you should contact a professional SEO company that can help you with both on page SEO and off page promotions.
What On Page SEO Service Providers Do?
An experienced on page SEO service company would help you make the website more search engine friendly and make sure it is more visible in the search engines. To do on page SEO for a website you have to do the keyword research first.
Keywords are like the building blocks of the entire SEO strategy; unless you know the profitable keywords for your website you cannot perform on page SEO successfully. If you are not sure, how to do keyword research, take help from your on page SEO service provider – an expert can help you come up with the most profitable keywords that can drive potential traffic to your website.
Probably the on page SEO company will ask you few keywords that a potential buyer might use to find your service on the web. Then, with the help of various keyword research tools, the SEO company would come up with the right set of keywords.
This is a very important part of search engine optimization. Keywords are the carriers that would carry visitors to your website; if you choose wrong carriers then you will not get targeted traffic that would buy the service or products you are offering. So you have to select the right set of keywords first.
Once the keywords are finalized the onpage optimization service provider would prepare a set of instructions so that the programmer can make the modifications or implement the changes themselves to make the website search engine friendly. By creating new pages, adding fresh content, inserting keywords in page title, Meta description, H1, H2 and H3 tags and image alt tags etc. they will complete the optimization task.
While creating internal links, the expert on page optimizer would use suitable anchor text or link text so that a proper internal link network can be created. From navigation, robots.txt file to sitemap – the onpage optimization company takes care of everything to make your website search engine friendly.
However, you have to work with an on page optimization expert to get the best result; otherwise you many end up doing irreversible damages to your website.