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Dragon Sourcing SMO

Dragon Sourcing’s SMO campaigns are created and monitored by us since 2015. The procurement company has garnered a huge social media following.

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Dragon Sourcing
SMO Campaign

Learn how a procurement service provider with offices all around the world brought their LinkedIn page followers to 10987.

About Client

Dragon Sourcing is a procurement services provider, offering sustainable values to companies in sourcing goods and services from the foreign emerging markets. A focus on integrity, transparency and trust are the pillars on which they stand.

Target audience is companies trying to procure from developing economies across the world.

We have been managing their Social Media Optimization since May 2015.

Website: https://www.dragonsourcing.com/

Challenges

1

Dragon Sourcing were spending a lot on marketing and had low ROI.

2

Wanted to exhibit thought-leadership among their team, Board of Directors, suppliers

3

Had low interaction with their suppliers and wanted a strong relationship with them

Challenges (Contd.)

1

The company needed to engage, retain and develop resources.

2

They were looking for cost- and time-effective peer-to-peer learning options.

3

Wanted real-time information on innovations, product recalls or supply chain disruptions

Strategies

  • We helped Dragon Sourcing zero in on LinkedIn as per their goals.
  • Shared videos on industry topics
  • Regularly posted on the chosen social media channels
  • Shared content useful to other professionals in the industry

Strategies (Contd.)

  • We re-posted certain articles.
  • Followed people and publications to strengthen Dragon Sourcing’s connections
  • Included high-quality pictures of presentations, work-stations and employees in the profile

Achievements

  • Page followers - 10, 987
  • Average post impression for 6mnths (March-August) - 181152
  • Average post interaction for 6mnths (March-August) - 7298

Post With the Best Stats for May 2019

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