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Segway Fun Rome

Case study of Segway Fun Rome’s SEO campaign. Understand our process and how we turn challenges to achievements.

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Segway Fun Rome
SEO Campaign

About Client

Segway Fun Rome proffers various types of transport methods to make sure that tourists can move around the city all on their own. The guided tours do not just aid the travelers to know about the city’s history but also assist them if they have any problem while touring.

The target audience is travelers who want to get the best of Rome in a not-so-common way.

We began managing their Search Engine Optimization in 2016

Website: https://www.segwayfunrome.com/

Challenges

1

Segway Fun Rome wanted to be visible on the first page and gain exposure as well as traffic.

2

They wanted to rank with competitive search words with keywords.

3

Obtaining organic traffic and improving the ranking was difficult due to the competitive keywords.

4

Segway Fun Rome had less number of website visitors, lower conversion rate from the website and offered a poor user experience.

5

They had strong competitors like https://rex-tours.com/.

6

Over 110 unnecessary links already indexed in Google and Yahoo

7

They already had several broken links.

8

Some rivals were indulging in bot attacks and spamming.

Strategies

  • We helped them with on-page SEO changes which included meta tags and SEO-friendly contents.
  • We helped them with Google Webmaster and Analytics Setup along with XML Sitemap.
  • Our professionals conducted keyword research and analyzed the website to identify the top keywords in the industry.
  • Later, the backlinks were generated through business listing, ads posting, web 2.0, profile creation, social bookmarking, question & answers and business reviews.
  • We promoted images, infographics along with PPTs and Videos.
  • We manually submitted each of the backlinks and made sure that they were crawled and indexed by Google.

Achievements

  • Raised monthly organic traffic
  • Increase in competitive rankings
  • Better page views and sessions
  • Genuine visitors increased
  • On-site maintenance
  • Unique user-experience
  • Increase in goal conversion rate

Better Rankings

We worked on the keywords, created authority and finally impacted their search result ranking in 4 to 5 months.

The project ended by March 2018, as the client was satisfied with the ranking.

All of their 10 keywords ranked in top 10

10 Keywords Rank in Top 10

Organic Search increased up to 24.68% in 5 Months

Organic Search increased up to 27.43% in 5 Months

In a span of 5 months the Goal Conversion Rate increased up to 920.16%

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