A blog is one of the popular platforms through which users can peep into the space of a business. Thousands of blogs are available in the web world but unfortunately, only a few blogs can grab everyone’s attention. Blogs need special skills. If you want to grow and retain the reader’s interest, you need to consider the structure of your content and make it interesting as well as informative. When people will enjoy reading your blog, they will share it with their friends and relatives. As an outcome, your search engine ranking will be improved. That’s why an experienced digital marketing company always focuses on SEO-optimised blogs.   

Some businesses use blogs to meet SEO purposes and allure their audience. These two may seem conflicting but it is not impossible. All you need is to optimise your blog properly for making it SEO-friendly. How can you do this? To unveil the tips, read this blog.  

10 Tips The Best Digital Marketing Company Exercises To Optimise A Blog:  

1. Perform Keyword Research  

Before starting the writing, you need to perform keyword research. If you want to get top ranks on the search pages, you will need to identify which words your audience is searching for. These are called “keywords” or search terms. You need to make a list of keywords relevant to your search audience. After making the list, you need to narrow it down the list by marking the focus keywords. These are the keywords, which are of immense importance. It helps a blog rank well on the search pages. The success of a blog depends on keyword optimisation to some extent.   

2. Come Up With Trendy And Relevant Topics  

Once you have decided on the keywords, it is high time for you to find the right topic that is suitable for your keywords. While choosing the topic, make sure that it is:  

• Relevant to your keywords  
• Suitable for the kind of products or services you want to promote  
• Trendy  

3. Frame An Appealing Structure  

An SEO-friendly blog will always be readable. At the same time, you should ensure that it is able to captivate the readers. To meet both two purposes, you should prepare a clear structure. Each of the blogs prepared by a renowned content marketing company includes the following features:  

• A brief introduction  
• Body content to discuss the introduction in the detail  
• A conclusion that sums up the ideas and leads them to a logical ending  

Apart from these, creating a summary can be rewarding. You can write what you want to state in the blog in three to four sentences. A revealing summary can help you get a well-structured and readable blog post. Dividing the content by using paragraphs and proper headings can help you get an appealing structure.   

4. Utilise Transition Words  

Transitional words enable people to scan through your text and understand the relationship between the previous and later sentences and paragraphs. For instance, imagine that there are three reasons why people want to buy your products or hire your services. To present these three signals logically, you can use transitional words, such as, “firstly”, “secondly”, “thirdly”, “however”, “similarly”, etc. These words play an important role in giving the content a readable and interesting structure.   

5. Insert Related Keywords In The Body-Content  

Let’s get back to the first point where you were suggested to prepare a keyword list. Now you need to use those chosen keywords in the body content. Keyword optimisation must be tricky. it is important to place them in sentences where they sound natural. The sentences should not give the impression that the keywords have been forcefully placed. Apart from this, a blog writer should avoid keyword stuffing. It refers to the excessive use of keywords. A well-known digital marketing company practices the highest standards for SEO; keeping the keyword density (the number of times the keyword has been used in the body content) 2-3% is one of these practices. Placing the keyword in the introduction and the conclusion is a good idea but it is better to avoid using the keyword in the first and last sentences.   

6. Maintain The Length Of The Blog  

Your blog should have at least 300 words, but its length must be balanced. The giant search engine, Google, prefers long content but excessively lengthy blogs can discourage the readers from reading the entire blog as it may seem time-consuming. A long blog should have some visual elements, such as relevant images and videos; otherwise, reading the content may become monotonous for the readers. However, the length depends on the topic. You need to write as much as the topic demands to explain everything clearly to the readers.   

7. Insert Relatable And Informative Links In The Content   

This is an important point. An ideal SEO blog should have vital internal and external links. Internal links can be URLs of your web pages or business social media pages while external links are the URLs of the references you have resourced for writing the blog. Both internal and external links need to be placed in the relevant sentence.  

When it comes to an external link, a quality check is mandatory. You should always choose only authentic and well-known references to cite and link to your content. It improves the quality of your content and makes it informative and credible. Linking is a common practice of a trusted content marketing company.  

8. Opt For Plagiarism-Free Unique Content  

Google hates plagiarised content and this dislike reduces your chances of ruling the search result pages. Each blog must contain plagiarism-free unique content. Many online tools are available that help you check plagiarism. You can use these tools to ensure that the content is 100% unique.  

9. Let Other People Share Your Post  

Your blog must be appealing enough to engage the readers. Also, it should inspire your readers to share the post in their circles. The more the content will be shared, the more will it become popular enhancing your chances of reaching the maximum target consumers.   

10. Publish Blog Regularly  

You need to maintain consistency while planning for marketing your business through blogging. Maintain a schedule for blog publication; try to publish a well-optimized blog frequently.  

Bottom Line  

The days have passed when following a few SEO tricks was enough to get a top rank. With the increasing number of online businesses and the complexities of advanced search algorithms, it is important to take special care of your blog content. Do follow the aforementioned tips; they will help you rule the search engine’s results into pages.