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The Inter-relationship between Strategy, Budget and Business Goals

So you are wondering how to go about marketing your website. Most business owners and web marketers are anxious about the importance of budget over marketing strategy and vice versa. If you too are worried about the same thing, it is time you do some serious thinking. You can hire an SEO company to identify the right approach to your web marketing issues. Experts in the company can explain to you the significance of business goals. Today, we are going to ponder which is more essential – strategy, budget or goals.

Let us take a look at the following to understand the relationship between strategy, budget and goals

Strategy Matters over Budget

A start-up organization harbors on the strategy to determine the cost of projects. If you own a start-up, a web marketing company can quote a certain amount of fees depending on the strategies they undertake.

In order to get the right price quote, you approach one SEO company after another. You compare their prices and try to determine, which company to choose for your web marketing objectives.

Now, think about a situation. You want to start a bakery business. So, you approach bakers in different parts of the country. As a start-up, budget is the first thing on your mind. Therefore, you compare the prices quoted by each baker and finally settle in for the baker charging the lowest amount.

Now, when you were searching for a baker, you also tried to understand why the bakers quoted different fees. A fresher is going to demand less amount of money than an experienced and a professional baker. Again, a baker with 4 years of experience demands more money than someone with only a year of experience to show his or her employer. If your baker stays far from your bakery, he or she is going to calculate the transport charge and demand more than someone living close to the establishment. Similarly, strategies implemented by an SEO company determine the budget you have to arrange.

Thus, the different outcomes you are about to receive determines how much money you have to pay.

Budget Matters over Strategy

Sometimes, your budget determines the strategies you can receive from the SEO company.

Have you ever tried to purchase an insurance package? I bet you have. What is the first question the agent asks you? Let me help you out with this. The agent enquires about your budget. So, here the budget comes first and the type of insurance package comes later.  The moment you tell him or her about your budget, he or she makes a quick calculation to offer you a package that suits your budget. The agent tries to convince you to buy that particular package as it is closest to your budget.

In the same way, after having known your budget, the web marketing company offers you a suitable package of strategies. The company also tries to convince you about the benefits of the strategy. Now, in the event that you are not satisfied with the strategies they offer, you can opt for another package with a different set of strategies.

Goals Matter over Strategy or Budget

An SEO expert tries to identify your business goals. He or she can determine the strategies and the budget accordingly.

What do you want to achieve through web marketing strategies? Are you aiming for social media marketing or issues related to the site? The strategies an SEO company use depends on your goals. And yes, of course the costs involved differ from one strategy to another.

Do you want to enhance traffic and conversion on your site? If you want to reach out to a larger client base, you can do so through effective keyword research. In order to increase conversion, an SEO expert can adopt conversion optimization. In case branding is your motive, the expert resorts to social networking strategies.

You may opt for all types of strategies, until you find the most suitable one. You keep altering your strategies every other day and confuse the SEO expert about your goal. This wastes your money and you do not get what you are looking for.

Therefore, the most appropriate approach is to decide what you want. You can then inform the SEO experts about your requirements. This helps the expert to scale down strategies as per your needs and your budget. Your business growth may slow down a little due to this approach. But, it is beneficial in the long run. You can take up one goal at a time and opt for the needed strategy.

It is your business goal that determines the right strategy and budget during web marketing. Set up your goals, so that SEO company experts can implement effective web marketing strategies

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