If you have a website, you must have taken the help of SEO services to improve your rankings. This is quite natural because if you are not visible to your target audience, how can you expect to score in your business? But did the SEO company in India promise the moon to you? If that is the case, you might have been the victim of a scam or fraud.
The world of search engine optimization is curious since it is an ever-changing one. Trends and rules keep changing so that you have to be constantly alert lest your ranking would fall. Quite evidently, organizations and online businesses prefer to take the assistance of companies providing SEO services since they have the required expertise to help a website climb up the SEO ladder of success. However, at times, they promise stuff that is absolutely impossible. Yet, due to the ignorance of website owners, they manage to fool them and make some money.
It would be helpful to be aware of some of the most popular and obvious scams India SEO company indulges in:
- Guaranteed rankings: The SEO company in India might actually be successful in giving an impressive ranking for your website. But to guarantee a ranking is a scam in the first place. This is because nobody can assure of a ranking. Also, any website has numerous page one rankings already. It does not matter whether your website has 100 or 200 page one ranks. What matters is qualified traffic. A ranking without any qualified traffic is of no use at all. So, the next time any SEO India company claims to give you guaranteed rankings, say a big goodbye to it.
- Website Submission to Thousands of Search Engines: There is no need to get excited by this. Firstly, thousand search engines do not exist. There are hardly a handful of them of which the most popular and widely used is, of course, Google. Others include Yahoo, Microsoft Live, Bing, Ask.com, Metacrawler, Dogpile etc. Secondly, your website can get submitted to several spam centers assumed by SEO services to be search engines.
- First Page Google Rankings in 48 Hours: It is no big deal to figure on the first page of Google. In fact, anybody can do it even without the help of an India SEO company. You just have to choose a keyword from Ad Words after signing up for it and pay for the concerned keyword. Google will be very happy to give you a top placement. However, qualified and consistent traffic streams are a different story altogether.
- Knowledge of Google’s Algorithm: A SEO company in India might claim to have cracked the algorithm of Google and therefore can guarantee top rankings for your website. But it is nothing but a big scam. It is not even possible for the employees of Google to crack the algorithm. This is because a team of qualified engineers handle it and they update it many times in a single week. So by the time your SEO India company supposedly cracks it, it would be of no use at all.