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New PLA Test: Products are being ranked by ratings and reviews

Date May 13th, 2014   | Get Back to News Home - Click Here

A CPC management team has recently spotted a new test in Google Product Listing Ads or PLAs. When a search regarding “best” coffee grinder was typed, the PLAs were displayed in a numerical order that appeared to be based on the quality and quantity of the rating of each item.

Google Product Listing Ads

When the search result page was displayed, the recommendation section showed Cuisinart Supreme in the second rank.; it had 312 reviews and 4 stars. The first position was occupied by Capresso Infinity; it had 169 reviews but 5 stars. However, Cuisinart Supreme was able to outrank other products with 4.5 stars. How? Well, they had much fewer ratings than the former.

Similarly, the 5th and the 6th places were occupied by Baratza Encore and Breville Smart respectively. While both had 4.5 stars, the former had 48 reviews as opposed to the 30 reviews of the latter.

The team of CPC also noticed that the test worked with the qualifier “top”, and said that link in the shopping portal of Google said ' Shop for top rated coffee grinders on Google' in the search results of 'best coffee grinders'.

Roman Fitch, one of the retail specialists in the CPC team, has noted that the test is possibly being run on appliances and electronics. So, wait and watch.

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