{"id":3645,"date":"2017-04-26T05:52:13","date_gmt":"2017-04-26T05:52:13","guid":{"rendered":"https:\/\/www.indian-seo-company.com\/blog\/?p=3645"},"modified":"2017-04-26T05:52:13","modified_gmt":"2017-04-26T05:52:13","slug":"fred-is-here-googles-recent-algorithm-update","status":"publish","type":"post","link":"https:\/\/www.indian-seo-company.com\/blog\/fred-is-here-googles-recent-algorithm-update\/","title":{"rendered":"Fred is Here – Google\u2019s Recent Algorithm Update!"},"content":{"rendered":"

\"google<\/p>\n

Google has yet again managed to create hysteria among the webmaster and SEO community with its recent update, affectionately named \u2018Fred\u2019. Google sends out update almost on a daily basis, but a majority of them are minor. Fred, on the other hand, has been affecting a large number of sites. This update has been rather busy, since the time it has hit the SEO world. If you want to protect your website from the clutches of Fred, talk to an expert SEO company.<\/p>\n\n

Should Black Hat SEO Practitioners Beware?<\/strong><\/h2>\n

This algorithm update is mainly impacting the \u2018black hat\u2019 side of the SEO industry. This means that the spam algorithm update is centered around links. Black Hat SEO experts often use something called a Private Blog Network or PBN to boost ranking of a site by sending artificial links to it. Google\u2019s update, Penguin, was the first to hugely disrupt this technique and wane its effectiveness. However, the method still works sometimes, but it is more like a game of cat and mouse. It lacks to provide any long-term results. The latest update, Fred, is smart enough to find out about this technique. This has led to many page rankings drastically dropping. Fred has managed to create quite a stir. Popular blog sites are even reporting major losses in traffic and whether you like it or not, Fred is here to stay.<\/p>\n

Are Low-value Content Sites the Worst-hit?<\/strong><\/h2>\n

Since Google rarely reveals any information about its updates, it is extremely difficult for an SEO company<\/a> to understand what Fred is actually up to. But, Google has always employed algorithm updates, changes and machine learning to affect the rankings of those sites penalized for monetizing content, via referral traffic and advertising. In fact, Fred may actually not even be a brand new introduction, but a radical development of an algorithm that was always there.<\/p>\n

\"low<\/p>\n

However, one thing is clear that the Fred update is mainly targeting those content sites that are of less value.<\/p>\n

Among the massive number of sites affected by this recent update, a majority are those sites that are tremendously concerned about search engine ranking. These are the websites that offer irrelevant and duplicate content for the readers, extremely low value and place more emphasis on the generation of revenue than the quality of user experience. Many of these websites are designed as blogs and contain various poor quality affiliate links and adverts in the write-ups. Such sites have reportedly witnessed 50-90% decline in their organic traffic and a massive drop from their previous rankings. For better understanding, contact a professional SEO company.<\/p>\n

Which Websites Jumped in their Rankings?<\/strong><\/h2>\n

The rankings for all the websites did not drop. In fact, there are several reports that suggest that the ranking of some of these sites have improved. This is because Google\u2019s every update that drops rankings for black hat sites, opens up new windows of opportunity for websites that function in a legitimate manner. Some of the sites that have benefitted from this update are those that focuses on the end-user and not just the numbers. Here, it is important to mention that UX or user experience plays a major role in how Google ranks websites.<\/p>\n

Any experienced SEO company will tell you that Google actually keeps a track of the way users interact in your site in order to ascertain whether you are providing correct and useful information in an organized way. This information is passed into the algorithm of Google<\/a>, through the combination of clicks and how users navigate to other web pages, the time spend on your site and other such in-depth statistics.<\/p>\n

Therefore, it is clear to see that Fred pays more attention towards the experience of the users of the site more than anything else.<\/p>\n

Is Your Site is a Victim of Fred?<\/strong><\/h2>\n

If you do not know whether you have been hit by Fred or not, you can either avail the services of an SEO company or track keyword performance of your site to check if there had been any fluctuations. You can also check the organic traffic performance of your site, via Google Analytics. In case you are reeling under slow or sudden drop in traffic, do not do any of the following:<\/p>\n