{"id":237,"date":"2011-07-20T10:11:15","date_gmt":"2011-07-20T10:11:15","guid":{"rendered":"https:\/\/www.indian-seo-company.com\/blog\/?p=237"},"modified":"2017-04-12T10:48:42","modified_gmt":"2017-04-12T10:48:42","slug":"onpage-optimization-tutorial-1-keyword-in-web-page-url","status":"publish","type":"post","link":"https:\/\/www.indian-seo-company.com\/blog\/onpage-optimization-tutorial-1-keyword-in-web-page-url\/","title":{"rendered":"Onpage Optimization Tutorial 1 &#8211; Keyword in Web Page URL"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">In the previous blog post we mentioned about 15 positive onpage factors that influence the ranking of a website. Let\u2019s discuss about those factors one by one and see how they can help us get better ranking.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">If you consult <strong><a href=\"https:\/\/www.indian-seo-company.com\">SEO company India<\/a><\/strong> you can get your website optimized easily. But there is no harm in learning the topic in details.<\/span><\/p>\n<p style=\"text-align: justify;\">Today\u2019s topic is how important it is to have <span style=\"color: #333399;\"><strong>keyword in web page URL<\/strong><\/span>. Yes, putting keywords in page URL may help you to secure higher rank. However, if the pages of your website are already ranking well, you may not essentially need to go back and change the URL\u2019s just for the sake of putting keywords there.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">But if you are planning to develop a website from scratch, try to put keywords in page URL. Therefore, when you plan to develop a website, it is recommended to have a talk with a professional SEO company in India or anywhere else in the world. SEO services company in India can offer you valuable suggestion that can give your website the desired boost once it goes live.<\/span><span style=\"color: #000000;\"><a href=\"https:\/\/www.indian-seo-company.com\/blog\/wp-content\/uploads\/2011\/07\/optimize-url-structure.jpg\"><br \/>\n<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">However, there are some don\u2019ts of this technique, let\u2019s see:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Do not look spammy, if using keyword in the web page URL makes sense, then only use it<\/span><\/li>\n<li><span style=\"color: #000000;\">Do not overdo anything<\/span><\/li>\n<li><span style=\"color: #000000;\">Do not create a page just to have keyword in the page URL<\/span><\/li>\n<li><span style=\"color: #000000;\">If it is a keyphrase, use hyphens (-) as separator instead of underscores (_)<\/span><\/li>\n<li><span style=\"color: #000000;\">Don\u2019t make the web page URL too long<\/span><\/li>\n<li><span style=\"color: #000000;\">There is no need to create 2 webpages for \u2018seo-company-india\u2019 and \u2018india-seo-company\u2019 \u2013 order in which you put the words in URL does not make much difference<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><br \/>\nHowever, if you are running a dynamic website that fetches data from database based on user\u2019s input then keeping keywords in URL might be a bit difficult. Also, not all CMS would allow you to customize web page URL.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Though there are ways to rewrite web page URL programmatically, do not become obsessed with the topic \u2013 putting keywords in URL has some positive effects but that\u2019s not the only factor search engines consider to rank websites. There are many other factors which we will discuss in the coming blog posts.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">It is worth mentioning here, that while uploading image, PDF, video or audio files \u2013 you can keep keywords in the file name. That will make the files more visible in the search engines and add value to the website.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">If you have any suggestion or have any question on this topic, feel free to comment here. We will try to solve your doubts.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the previous blog post we mentioned about 15 positive onpage factors that influence the ranking of a website. Let\u2019s discuss about those factors one by one and see how they can help us get better ranking. If you consult SEO company India you can get your website optimized easily. But there is no harm [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-237","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Onpage Optimization Tutorial 1 - Keyword in Web Page URL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indian-seo-company.com\/blog\/onpage-optimization-tutorial-1-keyword-in-web-page-url\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Onpage Optimization Tutorial 1 - Keyword in Web Page URL\" \/>\n<meta property=\"og:description\" content=\"In the previous blog post we mentioned about 15 positive onpage factors that influence the ranking of a website. 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