{"id":1152,"date":"2013-04-01T05:22:07","date_gmt":"2013-04-01T05:22:07","guid":{"rendered":"https:\/\/www.indian-seo-company.com\/blog\/?p=1152"},"modified":"2017-04-12T10:20:23","modified_gmt":"2017-04-12T10:20:23","slug":"revival-of-long-tail-keywords-in-seo","status":"publish","type":"post","link":"https:\/\/www.indian-seo-company.com\/blog\/revival-of-long-tail-keywords-in-seo\/","title":{"rendered":"The Revival of Long-Tail Keywords in Search Engine Optimization"},"content":{"rendered":"<p style=\"text-align: justify;\">Even a few years back, long-tail keywords were considered to be one of the most effective ways of gaining search traffic. It was easier to achieve rankings, there was lower competition and optimization for pages targeting such keywords was comparatively simpler. Naturally, it was the darling of every search engine company.<\/p>\n<p style=\"text-align: justify;\">Six years have passed since the concept of long-tail keywords was embraced and used liberally by the world of SEO. However, of late, it seems that people have totally forgotten this pot of gold. It could be because of Google\u2019s dreaded Penguin and Panda updates but the fact is they are still effective and can still be a powerful way of leveraging search traffic, particularly with the rising craze over \u201chead or core keywords.<\/p>\n<p style=\"text-align: justify;\"><b>What is a Long Tail Keyword?<\/b><\/p>\n<p style=\"text-align: justify;\">Long-tail keywords are essentially those keywords that are less popular because their search volume as well as competition to rank for is significantly less. Take a look at these two examples: \u2018how to get rid of depression\u2019 and \u2018home remedies for bed bugs\u2019. These are typical examples of such key phrases as compared to attempting to rank for the more competitive\u00a0search terms \u2018depression\u2019 or \u2018bed bugs\u2019.<\/p>\n<p style=\"text-align: justify;\"><b>Search Tr<\/b><b>ends<\/b><\/p>\n<p style=\"text-align: justify;\">It is increasingly becoming apparent that Google is aimed at becoming a destination for individuals for getting answers. Its current focus is on Google Now, at least on the mobile front. It is a system that provides you with answers in natural language via voice commands. This implies that today\u2019s web surfers will gradually voice or type in their queries on Google. Sure, a staggering number of people will still look up \u2018bed bug remedies but there will also be a considerable number of individuals likely to type or ask on Google \u2018what are the home remedies for bed bugs\u2019. This is precisely why long-tail keywords are gradually making a comeback in search engine optimization and any <b><a title=\"search engine company\" href=\"https:\/\/www.indian-seo-company.com\/seo-services.php\" target=\"_blank\">search engine company<\/a><\/b> worth its salt is using it to its full capacity.<\/p>\n<p><b>Better Conversions<\/b><\/p>\n<p style=\"text-align: justify;\">A long-tail keyword can instantly make you understand user intent. Majority of SEO professionals concentrate more on getting a top ranking for a webpage. But, for the website owner, that is only half the job done. The final aim, in almost all cases, is increasing conversions i.e. prompt people to click, buy, subscribe or perform some action that translates into revenue for the owner.Long-tail keywords are strikingly\u00a0revealing. There is no need to run A\/B tests or depend on guesswork for knowing what the user actually wants. You can always be sure of it with the help of these key phrases. It is imperative to have a clear knowledge of user intent for facilitating conversions.<\/p>\n<p><b>Relevancy of Results<\/b><\/p>\n<p style=\"text-align: justify;\">High-value results can be rarely achieved by core keyword searches with outrageous search volume and competition even if the quality is excellent and information rich. This is because they are not likely to be perfectly relevant.<\/p>\n<p style=\"text-align: justify;\">In contrast, highly relevant results can be guaranteed by long-tail keywords. This can result in a higher rate of conversion for those who rank high for long-tail searches and less competition.<\/p>\n<p style=\"text-align: justify;\">Thus, with searches increasingly becoming a long-tail question and every search engine company waking up to its advantages, it seems long-tail keywords are all set to make a roaring comeback.<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>Important Links<\/strong><\/span>:<\/p>\n<p style=\"text-align: justify;\">For latest updates, follow us on Twitter &#8211;\u00a0<a title=\"@iseocompany\" href=\"https:\/\/twitter.com\/iseocompany\" target=\"_blank\">@iseocompany<\/a><\/p>\n<p>For Digital Marketing Services, visit<a title=\"Facebook fanpage\" href=\"https:\/\/www.facebook.com\/seointernetmarketing\" target=\"_blank\" rel=\"nofollow\"> &#8211;\u00a0<\/a><a title=\"indian seo company\" href=\"https:\/\/www.indian-seo-company.com\/\" target=\"_blank\">www.indian-seo-company.com<\/a><\/p>\n<p>Check out for more tips and ideas, visit &#8211;\u00a0\u00a0<a title=\"seo blog\" href=\"https:\/\/www.indian-seo-company.com\/blog\/\" target=\"_blank\" rel=\"nofollow\">SEO Blog\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even a few years back, long-tail keywords were considered to be one of the most effective ways of gaining search traffic. It was easier to achieve rankings, there was lower competition and optimization for pages targeting such keywords was comparatively simpler. Naturally, it was the darling of every search engine company. Six years have passed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[89],"class_list":["post-1152","post","type-post","status-publish","format-standard","hentry","category-seo","tag-search-engine-company"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Revival of Long-Tail Keywords in Search Engine Optimization<\/title>\n<meta name=\"description\" content=\"The logic of using long-tail keywords in your SEO strategy has again regained its importance to maintain your website rank in search engine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indian-seo-company.com\/blog\/revival-of-long-tail-keywords-in-seo\/\" 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