{"id":1058,"date":"2013-03-12T06:32:34","date_gmt":"2013-03-12T06:32:34","guid":{"rendered":"https:\/\/www.indian-seo-company.com\/blog\/?p=1058"},"modified":"2017-04-12T10:22:24","modified_gmt":"2017-04-12T10:22:24","slug":"google-knowledge-graph","status":"publish","type":"post","link":"https:\/\/www.indian-seo-company.com\/blog\/google-knowledge-graph\/","title":{"rendered":"How SEO Experts Can Utilize Knowledge Graph for Search Engine Optimization"},"content":{"rendered":"<p>You must have heard the old proverb, \u201cknowledge is power\u201d. Google released the knowledge graph last year in May and since then it changed the concept of SERP ranking dramatically though silently. If you work in SEO companies India, you must be aware of Google\u2019s Knowledge Graph and craft your optimization strategies accordingly.<\/p>\n<p style=\"text-align: justify;\">\u00a0For the past couple of years, we have heard about semantic web. Semantic web can understand the difference between words with two different meanings. Google is the pioneer of semantic web and the search engine giant released the Knowledge Graph to make web more sensible.<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><b>What is knowledge graph?<\/b><\/span> &#8211; It\u2019s basically a knowledge base that contains more than 570 million objects and 18 billion facts. That is an astonishing amount of data. Since birth, search engines have gone through radical changes and the new ability to detect the different meaning of two words is very impressive. Besides, the Knowledge Graph helps Google provide a sidebar with relevant information regarding a keyword.<\/p>\n<p style=\"text-align: justify;\">\u00a0Google now matches related information from important sources to provide the exact data you are looking for. For instance, if you search for \u201cLeonardo Da Vinci\u201d, you will find his short bio at the right sidebar with photographs of his famous paintings and other famous painters of Renaissance era.<\/p>\n<p style=\"text-align: justify;\">\u00a0On the other hand, if you search for a keyword that may have more than one meaning, Google will try to provide the most relevant result first. For example, if you search for \u201cAnonymous\u201d, you will find information about the world\u2019s most powerful hacker group along with a movie with the same name. However, since the hacker group is more important and searched, it gives more prominence to them.<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><b>Benefit of Knowledge Graph <\/b><\/span>&#8211; Since this efficient system cancels the noise created by results for words with different meanings, web advertisers consider it as a boon. You don\u2019t have to compete with irrelevant search results. As Google now understands what people are searching for, fewer sites can outrank your brand. For instance, there can be someone named \u201cAdi Das\u201d somewhere in the world but when you search for those two words, Google automatically joins them and shows only results related to the \u201cAdidas\u201d brand.<\/p>\n<p style=\"text-align: justify;\">\u00a0The most interesting thing is that Knowledge Graph can be manipulated by modifying the information sources.<\/p>\n<p style=\"text-align: justify;\"><b><span style=\"text-decoration: underline;\">How can I manipulate it?<\/span> \u2013 <\/b>Knowledge Graph is powered by Wikipedia, Freebase and the CIA World Factbook. It gathers information from these sources and an intelligent search engine optimizer working in\u00a0<b><a href=\"https:\/\/www.indian-seo-company.com\/\">SEO companies India<\/a><\/b> can exploit some of these sources to secure top page ranks and increase brand reputation. You can\u2019t penetrate CIA World Factbook but other sources are vulnerable. For instance, if you create a Wikipedia page about your company, Google will immediately notice it and feature it in sidebar. On the contrary, if you already have a Wikipedia page and want to get rid of any negative publicity that is troubling your brand, you can modify the information by choosing the \u201cedit\u201d option in Wikipedia and drag viewers\u2019 attention to the positive data.<\/p>\n<p style=\"text-align: justify;\">\u00a0<span style=\"text-decoration: underline;\"><b>What are the other benefits?<\/b><\/span>&#8211; Content writers often create two or three separate pages for the almost same keywords (example \u2013 web design and website design) to rank higher on search engines but recently Panda started to mark such pages as spams and punished several sites. However, as Knowledge Graph makes connections between semantically related keywords, it helps your site rank higher for multiple keywords and also saves it from the wrath of Panda updates.<\/p>\n<p style=\"text-align: justify;\">\u00a0People working in SEO Companies India should always stay updated about the latest improvements made by Google to improvise their optimization techniques. Knowledge Graph is here and the sooner you start taking the advantage of this facility, the better ranks you may secure on SERPs.<\/p>\n<p style=\"text-align: justify;\"><strong>Related Sources<\/strong>:<\/p>\n<p style=\"text-align: justify;\">Follow us on Facebook for latest updates &#8211; <a title=\"Facebook fanpage\" href=\"https:\/\/www.facebook.com\/seointernetmarketing\" target=\"_blank\" rel=\"nofollow\">Facebook fanpage<\/a><\/p>\n<p style=\"text-align: justify;\">Check out our blog for helpful tips and tricks &#8211; <a title=\"SEO Blog\" href=\"https:\/\/www.indian-seo-company.com\/blog\/\" target=\"_blank\" rel=\"nofollow\">SEO Blog<\/a><\/p>\n<p style=\"text-align: justify;\">For Digital Marketing Services, visit at &#8211; <a title=\"www.indian-seo-company.com\" href=\"https:\/\/www.indian-seo-company.com\/\" target=\"_blank\">www.indian-seo-company.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You must have heard the old proverb, \u201cknowledge is power\u201d. Google released the knowledge graph last year in May and since then it changed the concept of SERP ranking dramatically though silently. If you work in SEO companies India, you must be aware of Google\u2019s Knowledge Graph and craft your optimization strategies accordingly. \u00a0For the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[53],"class_list":["post-1058","post","type-post","status-publish","format-standard","hentry","category-seo-tips","tag-seo-company-india"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How SEO Experts Can Utilize Knowledge Graph for Search Engine Optimization<\/title>\n<meta name=\"description\" content=\"Latest updates from Google to its search engine algorithms known as the Google Knowledge Graph which will help to leverage your Search Marketing Strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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