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Restoration 1 SMO

Learn how a property damage restoration service provider operating in Orange County, California, boosted their Facebook, LinkedIn and Twitter page followers.

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Restoration 1 SMO Campaign

Learn how a property damage restoration service provider operating in Orange County, California, boosted their Facebook, LinkedIn and Twitter page followers.

About Client

Restoration 1 is a restoration services provider, offering a wide range of water, fire, and mold restoration services for commercial and residential property owners. It focuses on providing reliable and cost-friendly services to ensure customer satisfaction.

Target audience is property owners spread across California’s Orange County and neighboring areas, who are looking for reasonably priced and dependable restoration services. We have been handling their Social Media Optimization since May, 2020.

Challenges

1

Restoration 1 was spending sizeable amounts on marketing but received a low ROI.

2

The company struggled to reach out to a larger user base through its social media accounts.

3

It had a low engagement with customers on social media channels.

4

It wanted more website visits and lead generation from social media platforms.

4

The company intended to reach its target audience and create better brand awareness.

Strategies

  • We helped Restoration 1 capitalize on Facebook, LinkedIn, and Twitter based on their SMO objectives.
  • We shared videos related to industry topics.
  • Posts were created and shared regularly and shared across social media channels.
  • We shared content aimed at engaging customers including certain articles, presentations, relevant high-resolution images, restoration tips, and other related information.
  • We connected with individuals and publications on social networks to enhance the company’s connections portfolio.

Achievements

  • Page followers - Facebook - 107, LinkedIn - 22, Twitter - 5
  • Average post impression for 3 months (May-July) – 2381
  • Average post interaction for 3 months (May-July) - 157

Post With the Best Stats for July 2020

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