On the Thanksgiving Day, almost all SEO professionals were abuzz about a new Penguin update released by Google. They thought that Google has once more emerged with a sensation called Penguin 3.1 and this time, the search engine giant chose the occasion of Thanksgiving to launch the update. But, the reality is far from it. Just a day ago, Google has made crystal clear that the impact noticed by the SEO professionals was linked with Penguin 3.0 and not with a newer version.
Further, it has been verified by Google that after six weeks of its launch, Penguin 3.0 is still rolling out. This rollout gave a huge surprise on the Thanksgiving Day. Since the shocker came in the form of the reversal of most websites that got a blow at the initial stage due to Penguin 3.0, everyone was of opinion that a new Penguin update might have surfaced.
Penguin 3.0 rollout began in October. Let’s see how much time it takes more to complete.