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Native Ad Capabilities Expanded by Twitter’s MoPub

Date July 1st, 2014   | Get Back to News Home - Click Here


In its endeavour to help publishers make the best use of sales and performance of mobile ad inventory, MoPub, owned by Twitter, has come up with its own mediation for native ad networks. With the new feature, publishers can manage several native ad sources with SDK or single software development kit.

Earlier, users of MoPub had to choose only a single ad source. If they had to work with different native ad sources in their applications, they had to give extra resources for getting the custom work done. Thanks to the mediation feature, now mobile publishers can use a single SDK for managing multiple ad networks.

twitter's mopub

MoPub looks like Google’s AdMob Mediation; it is used for coordinating with ad networks and publishers for boosting monetization. However, MoPub is different because it is particularly meant for native ad networks- only standard ad units like interstitials and banners- and it is not into supporting real-time bidding and ad serving.

Facebook had also come up with its own mobile ad network, known as FAN or Facebook Audience Network, on April, 2014. So, is MoPub a new threat to FAN?

Well, the answer appears to be a no as for now, because the former is only a mediation platform that can allow publishers to manage ad networks like FAN. Twitter and Facebooks are still rivals as far as mobile ads are concerned. But, MoPub has only strengthened the relationship and allows the two to work together.

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