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The Updated AdWords Policy Center Preview Is Now Live

Date June 17th, 2014   | Get Back to News Home - Click Here


AdWords will release a new Policy Center in coming September. The search engine company said that policies will be presented in a streamlined manner to maintain transparency. Advertisers will get to know why policies exist and the guidelines they need to follow to post their ads.

Updated Policy Center preview is live right now. Anyone can see it by clicking on this link- https://support.google.com/adwordspolicy/answer/6008942?hl=en Google assured that most of the advertisers have nothing to worry as they won’t get affected by the changed policies. However, some restrictions have been added to the new “Dangerous Content” policy. The restrictions are related to the ads that promote fireworks, weapons and tobacco.

New AdWords Policy Center

The new policies are created to clarify misinterpreted guidelines. For instance, knife manufacturers and retailers often face AdWords policy restrictions when they try to place PPC ads. If you read the existing knife policy then it may seem that all types of knives are prohibited by AdWords.

On the contrary, the new and updated policy clearly states that only “dangerous knives” are prohibited. It is not just about the knife sellers though. More and more advertisers would love to see such uniform enforcement policies so that their competitors don’t get the chance to promote a product that they are not allowed to.

PPC advertisers are requested to go through the new policies before the September launch.

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