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SEO, SMO, PPC Daily News

Stay updated with the latest SEO, SMO and PPC news and stories. Here you will get the details of major algorithm updates rolled by Google, latest news related to seo industry, paid ad campaign related news and latest information on social media. Stay updated !!!

SEO BREAKING NEWS


Date: 5th January, 2015 - China has blocked the use of Google search around the end of December, 2014. This attempt at censorship is negatively affecting Google Search.
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Date: 16th December, 2014 - Google will no longer process the Penguin algorithm updates offline. Penguin algorithm changes will now occur live.
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Date: 3rd December, 2014 - Google makes an end to the buzz surrounding the possible launch of Penguin 3.1 on the Thanksgiving Day. The biggest search engine has confirmed that Penguin 3.0 is still rolling out and it generated a great effect on the Thanksgiving Day.
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Date: 27th November, 2014 - Bing has introduced a great feature to help you choose the perfect recipe for your Thanksgiving feast. This new recipe feature lets you know comprehensibly about a specific dish by clicking on various tabs.
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Date: 20th November, 2014 - Eventually and officially Google drops the black carousel user interface for local listings. Businesses are either going to gain or lose big. Consumers can look for a more positive user experience on the web.
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Date: 7th November, 2014 - Google makes a laudable venture by forming Indian Languages Internet Alliance to make Internet more user-friendly for Hindi users in India. The Hindi speaking population will benefit a lot from a newly improved Hindi keyboard and Hindi Voice Search.
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Date: 31st October, 2014 - With the aim of putting off the illegal sharing of content over the web world, Google launches the DMCA algorithm update to identify those websites that have acquired valid copyright confiscation notices. Back in 2012, DMCA or Pirate algorithm was launched with the same objective.
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Date: 29th October, 2014 - Google indexing technology is now replicating the page rendering method of modern browsers. Google shared some guidelines with the webmaster so that they can make their site ready for proper indexing.
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Date: 20th October, 2014 - The much-awaited update has been rolled out by Google recently. Penguin 3.0 is here and all the details regarding the latest version of Penguin are yet to be confirmed by Google.
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Date: 13th October, 2014 - Google has removed thousands of URLs from its search results as per Right to Be Forgotten program. Facebook and YouTube are the two worst affected sites.
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Date: 7th October, 2014 - Google Panda 4.1 is still rolling out. Google did not release any other update last weekend.
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Date: 19th September, 2014 - Google is facing harsh criticism from European countries, especially Germany, regarding its algorithms.
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Date: 13th September, 2014 - Google released an updated version of Webmaster Tools API. It offers lots of advantages to the users.
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Date: 10th September, 2014 - Google is here with yet another innovation. It has enabled developers to add a search bar in the snippets, with which users can search within the website.
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Date: 2nd September, 2014 - Bid Adieu to Google Authorship. A Google employee John Mueller revealed that Google dropped support for Authorship entirely.
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Date: 25th August, 2014 - Bing, a popular search engine has created a new Image Widget tool that promises to improve a site’s performance with Bing Image Search and stuns users with lovely and easy-to-arrange collages and slideshows.
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Date: 22nd August, 2014 - Select any five languages from Google Search app setting and Google will recognize the language you are using as soon as you will start speaking.
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Date: 19th August, 2014 -The Penguin 3 update may be rolled out very soon. People expected it to come about on the 15th of August. But it didn’t. Google has, however, officially announced that it would be launched soon.
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Date: 14th August, 2014 - A Google Webmaster Help thread claims that moving from HTTP to HTTPS affected incoming traffic. Although, examination of website has revealed that the truth is not what he claims.
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Date: 7th August, 2014 - Google recommends the use of HTTPS to make web a secure place. The search engine giant disclosed that they are taking HTTPS into consideration while deciding the rank of a website on SERP.
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Date: 5th August, 2014 - Google changed the news addition and maintenance process of Google News. A news website named “Google News Publisher Center” will play a vital role in website addition and removal process.
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Date: 1st August, 2014 -Last week, Google released the Pigeon algorithm update to provide better local search results. As of now, this update has affected only English queries in USA.
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Date: 21st July, 2014 - Yahoo’s search share comes to an all-time low. It has fallen below 10 percent and experts are predicting a not so secure future for this search engine.
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Date: 17th July, 2014 - Google Maps has been updated for iPhone and iPad. The new version has many features that can match up to Yelp and TripAdvisor.
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Date: 14th July, 2014 - Google does not fail to surprise at frequent levels. So, this time, it has emerged with a revamped edition of their quality rating guidelines and its striking feature is EAT.
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Date: 4th July, 2014 - Although John Mueller puts it simple and clear that there is nothing to fret if a penalised site is redirected to an un-penalised site, it is safe and secure to abide by the Google’s refreshed SEO guidelines.
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Date: 26th June, 2014 - Tracking tools are showing the signs of a Google algorithm update. The update was rolled out on 24th June 2014.
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Date: 24th June, 2014 - Google launched a domain registration service called “Google Domains” . It is currently in beta version and requires an invitation code to access the service.
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Date: 19th June, 2014 - Google has come up with a new flight and hotel travel search experience. This time it’s much cleaner, simpler and visually rich.
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Date: 13th June, 2014 - The third version of Google Spam Algorithm is live now. It will target spammy queries typed by the end users.
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Date: 12th June, 2014 - Bing gives webmasters the freedom to place 125 trillion URLs in the sitemaps. However, the search engine asked webmasters not to insert unimportant URLs in the sitemaps.
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Date: 6th June, 2014 - Automatic homepage redirects for mobile searches can hamper the incoming traffic as Google will notify the users about it. Webmasters should direct smartphone users to the internal pages displayed on the SERP.
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Date: 4th June, 2014 - DuckDuckGo is the latest search option addition by Apple to Safari supported by OS X Yosemite. With over one billion searches in 2013 DuckDuckGo is among the top four search engines.
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Date: 3rd June, 2014 - Google released a form for the users so that they can submit search result removal request. The form is available for users in European Union countries and 4 non-EU countries.
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Date: 29th May, 2014 - The highest court in Europe, the European Court of Justice has recently ruled out Google in a case of privacy.
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Date: 28th May, 2014 - Yesterday, Google updated a tool named Fetch As Google. The updated tool now gives users a chance to view web pages just like Googlebot.
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Date: 26th May, 2014 - Google has come up with a JavaScript debugging tool with which it can crawl JavaScript based web pages, a task which it found difficult previously, just like a browser does with JavaScript turned on.
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Date: 23rd May, 2014 - Panda 4.0 update was recently released by Google. After this algorithm update, various sites saw a huge drop in incoming traffic while some gained thousands of new visitors.
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Date: 22nd May, 2014 - Google has come up with a new update of Payday Loan Algorithm. This targets “very spammy queries” coming from various languages and in various degrees.
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Date: 21st May, 2014 - Google's Matt Cutts recently announced the rolling out of Panda 4.0 over Twitter. The update is said to affect multiple languages to multiple degrees.
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Date: 20th May, 2014 - Bing has recently made an addition to its Snapshot results, i.e., information regarding food and drugs. To avail this facility, all that you need to do is type the name of a medicine or a food in the search bar, and you get to see all the relevant information regarding it.
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Date: 16th May, 2014 - Robert Epstein says Google search rankings influence voters' decisions. He called this phenomenon as “Search Engine Manipulation Effect”.
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Date: 15th May, 2014 - Google has come up with an exciting new feature that shows NBA highlights of the previous night's game on top of the search results.
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Date: 14th May, 2014 - Duane Forrester, the product manager of Bing recently discussed the 10 SEO myths. His main aim was to educate SEO professionals and bust the popular SEO myths.
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Date: 7th May, 2014 - DuckDuckGo search result pages look much more user friendly and advanced now. They have redesigned the SERPs as per the users' demands.
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Date: 6th May, 2014 - In a recently posted video Matt Cutts said that backlinks will not remain so important in near future. Google is working on new ways to determine the value and relevancy of web pages.
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Date: 2nd May, 2014 - Josh Bachynski had a conversation with Matt Cutts regarding some of the hot topics related to search engine optimization. Matt Cutts responded and it seems that Matt accepts that penalizing webmasters is not the right thing to do.
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Date: 2nd May, 2014 - Webmasters believe that if they have markup in web pages, the rich snippets will be visible on SERPs. An engineer from Google tells why this concept is wrong.
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Date: 1st May, 2014 - Matt Cutts released a video on the SEO myths and explained why people should not believe in them. He suggested that webmasters should try to keep searchers happy to get a better rank on SERP.
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Date: 30th April, 2014 - Matt Cutts answered the query of the SEO professionals and explained why Google ignores your page title tag. Google pays attention to the relevancy while deciding the real value of a title tag.
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SMO & SMM BREAKING NEWS


Date: 12th August, 2014 -The updated platform policy of Facebook urges Page admins to stop forcing the users to like their Pages.
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Date: 25th July, 2014 - LinkedIn has brought a brand new weapon for marketers to target potential customers and test the usefulness of their ads in a much better way. The weapon is named Direct Sponsored Content or DSC.
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Date: 1st July, 2014 - Publishers, using MoPub, can now manage different native ad networks instead of only one ad source. Is this new feature capable of posing any threat to Google and Facebook?
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Date: 23rd June, 2014 - Google killed the Google+ Direct Connect feature without any official announcement. The feature used to help web users find any Google+ business page directly from SERP.
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Date: 20th June, 2014 - Twitter users can now upload GIF images using the website or the app. Animated images won’t play without a user’s permission.
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Date: 16th June, 2014 - Facebook Messenger app for iPhone has been updated recently. Instant Video Sending and Big Likes are the two new features of this updated app.
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Date: 11th June, 2014 - Brian Boland, head of the Facebook ads product marketing team said that Facebook is not forcing brands to invest in ads. However, the social media site is now strict about content quality and companies should invest in ads if they want to increase conversion rate.
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Date: 2nd June, 2014 -Twitter has come up with a new interactive guide, particularly designed for small business owners, so that they can make a better use of the social network.
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Date: 27th May, 2014 -YouTube will soon launch a new app for video creators. YouTube is also improvising revenue earning system for the benefit of content creators.
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Date: 9th May, 2014 - Audience Insights, a new marketing tool has been launched by Facebook. It offers customer trend related data so that advertisers can attract their customers comfortably.
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Date: 29th April, 2014 - In order to offer relevant search results to the end users, Pinterest released “guided search” facility just a few days ago. It shows graphical search recommendations for faster and in-depth searching. Guided search is available for Android and iOS device users only.
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PPC BREAKING NEWS


Date: 4th September, 2014 - Callouts, AdWord extension is now available for online marketers. Using this extension, advertisers can increase click through rates.
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Date: 31st July, 2014 - Google has introduced dynamic sitelinks to boost the performance of an ad campaign. The biggest search engine has also announced that advertisers will not be charged for dynamic sitelink clicks.
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Date: 10th July, 2014 - Within a few days Google AdWords will soon be replacing ‘Delete’ with ‘Remove’ in its user interface (UI).
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Date: 27th June, 2014 - Google added a new feature to Analytics that separates brand and non-brand search terms automatically. After selection, these two types of keywords are kept inside two channels.
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Date: 18th June, 2014 -Bing Ads Express will not be available after July 30 as Microsoft is closing down the platform. The company suggested that Bing Ads Express users should shift to Bing Ads for online marketing.
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Date: 17th June, 2014 - The new Google AdWords policies will come into effect from September this year. The preview version can be seen right now.
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Date: 10th June, 2014 - Google is making sure that no PPC ads can appear on SERPs for the search term “World Cup” and other associated terms. Only FIFA and the sponsors of the Word Cup have the right to use the trademarked keywords in the ads.
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Date: 30th May, 2014 -Google is currently testing Knowledge Graph pop-ups in the advertisements of AdWords. The impact of this new change is yet to be determined.
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Date: 13th May, 2014 - A team of CPC has found that Google is perhaps planning to display its recommendations by reviews and ratings. This, they have found by conducting a PLA test.
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Date: 8th May, 2014 - Google recently rolled out AdWords scripts for MCC accounts. AdWords experts can use the scripts to work proficiently.
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Date: 5th May, 2014 - Google wants to lure the enterprise clients and thus added several new features to AdWords. The features will compel SEO experts to shift from third party AdWords management solutions to the native one.
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