If you have an online business, it is absolutely essential that you get it search engine optimized. Why? The fact is, the Internet has over the years become an extremely competitive market place. Consider any niche, and you will see that the competition is steep – there are sure to be thousands of web pages all vying for the attention of the visitor. According to the experts, most websites are still found from the search engines, and the problem is, just about 10 websites can be accommodated in the first page when you enter a related keyword. If your website is not there in the first page or worst in the second page for the keyword, then it will never receive any kind of traffic it needs to become successful.
SEO or search engine optimization is the service that helps your website achieve top ranks at Google, Yahoo and at the other places. You might believe that you offer a service or product of immense value to your customers and prospects. But it would be of no good if they cannot even find you. It is search engine optimization that will make your website visible. And that’s precisely why, your website needs SEO. In fact, it is an absolute necessity.
Search Engine Optimization vs. Traditional Advertising
Search engine optimization is actually one form of marketing – it is marketing your online business over the Internet. But it is hugely different than traditional marketing or advertising.
First, traditional marketing is geographically limited. Whether you choose the television or newspaper insertions, only a limited number of people will ever see it. And it can be frightfully costly too, because buying media space usually costs a lot of money. Search engine optimization on the other hand is absolutely free. In other words, it does not cost you anything to rank in the organic results of a search engine. Of course, you will have to hire the expert for the on page SEO service and the off page campaigns. But that is the only cost for you.
The expert will evaluate your website and recommend the correct on page SEO and off page activities that can give you the results you want. It surely might take some time, but with the correct strategies and effective on page SEO service delivery, you can certainly begin to see the results coming in soon enough.
Since search engine optimization is virtually free, it offers a level playing field for all businesses. That is the second advantage. In traditional advertising, it is always the big companies that have a huge marketing budget that reap all the benefits, because they can purchase the TV slots and the prime spots on newspapers and magazines. Smaller companies can never compete with them. But this is not true on the Internet.
Just hire a good company, let them work freely and develop the correct off page and on page SEO strategies, and you can see the ranks coming up and the traffic coming in. Remember, once you have the ranks, there is virtually no cost for you. The business keeps reaping the profits of the ranks – you will just need to maintain the ranks though.