A SEO company in India is a new addition to ITES (information technology enabled services) industry. Search engine optimization (SEO) as a focused activity grew in prominence during the last five years. This service is directly related to website and web page development and indirectly linked to e-commerce. Electronic commerce as a form of business activity is an outcome of extensive use of Internet as a form of communication.

Manufacturers of goods and services are utilizing the Internet for reaching out to target audience spread across nations in the shortest possible time and in an affordable way. Companies now only need to create a dedicated website speaking about its activities, products, services and objectives. It is also a medium for conducting business online. Viewers interested in buying a product as displayed in a website could select it online and order for it. Payments could be made through debit cards, credit cards, or online transfers. With online business becoming so convenient, both buyers and sellers are benefited from this procedure of transaction.

With websites and web pages playing a significant role in e-commerce it is important that these are created appropriately. The task of creating a proper web page is best done by a SEO services company in India. A SEO services company has a dedicated team of creating web pages and websites. Creation of these requires the combined efforts of content writers, web designers, and web programmers. The first step of making a proper web page is to make it search engine friendly.

A SEO company in India engages professional content writers and search engine optimizers who by their synchronized efforts are capable of creating search engine friendly web pages. It needs to be understood that for a search of a particular commodity or service there are multiple web pages available over the Internet. These are displayed in order of their ranking by a search engine with the most search engine friendly web page ranked first and so on. Browsers among which there could be potential customers usually restrict their search to first few websites. Thus it is essential for product and service vendors to create web pages that achieve a high rank enabling a ready search.

SEO services company in India adopt multiple techniques to optimize a web page. These services are classified into ‘on-page’ and ‘off-page’ techniques. Though the ‘on-page’ techniques are vital for making a web page search engine friendly, the ‘off-pages’ procedures should not be ignored. The ‘on-page’ SEO services offered include: optimized use of keywords, optimization of Meta tags and headers, image optimization, optimization of the main content, creating keyword rich internal links, creation of footer and header texts, modifying footer linkages, and checking for broken linkages.

If the aforesaid services have a direct impact on the effectiveness of a web page, then the off-pages services help in better functioning of your web page. Some typical off-pages services are: building up of three-way linkages, provision of reciprocal linkages at regular intervals, submission of a pre-fixed number of articles every month without involvement of any cost, regular press release submissions, and provision of keyword ranking report regularly.

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