Hiring a professional offering on page optimization service for on page optimization of your webpage is the best alternative today. The reason is not only that there are so many thugs proclaiming to place your site right on the first page of major search engines but also because all your marketing campaign stems from how you optimize your web page content. Having link popularity with good internal linking is always good but the most important aspect of your webpage optimization is that its content (including HTML) should match search engine query to make the page relevant. Your website will achieve good ranking only when Google indexes it on the account of its content relevance.
On page optimization is the most crucial part in webpage optimization and on page SEO service must take into account certain criteria such as title tag, H1 tag, description, proper keywords, keywords density and strategic keywords placements.
Unique and short TITLE Tags:
The title tag is the most powerful component of your HTML page as it tells the search spider what the page is all about and what a user can have there. In the process of spidering, search engine crawlers identify only keywords or key phrases which match the queries. Quite reasonably the title tag should be unique, keyword rich, sufficiently descriptive, and must inform to the content available on the respective webpage.
However, making the title tag descriptive does not mean one can make it a pretty paragraph going down several lines. The formation of search engine result page imposes a character threshold on title tag because an SERP shows a maximum of 70 characters or even less. This is why an enormously long title tag will have its portions left out. Moreover, the most important keywords need to be placed within the first 70 characters for maximum benefit.
Though there have been discussions about whether H1 tag really has a bearing on ranking, professionals engaged in on page optimization service still harps on this component and places it well ahead in the hierarchy of rank influencing factors. Actually, this HTML element formats some text as heading and when you put the most important keywords in it, your content becomes more searchable along with the page. Besides, the text should be meaningful. Also make sure to put the header tag at the beginning of content.
Meta description for supplementing body text:
Though meta descriptions do not impact search ranking directly, it often plays a vital role in driving relevant traffic to your site. During a search query, your meta description might be offered in the SERP if the body content miss out on the keywords contained in the query. This is why the meta description must be meaningful with the primary keywords strategically placed within. It will form content snippet enhancing the chances of your webpage visibility.
Keyword is the be all and end all of any on page SEO service because only keywords make Google or any other search engine consider relevancy of your website and accordingly your website is displayed against queries. Keyword(s) or key-phrases are combination of words an online information seeker use while searching. Relevant keywords need to be used in the body text, title, title tag, H1 tag and header/footer text and meta texts. To find out different keywords along with their search volume, Google Keyword Tool can be very beneficial.
There was a time when spammers used to stack as many keywords as possible in a landing page for drawing maximum traffic but now there are possibilities of sanction and any site doing on page optimization by stuffing keywords is liable to be blacklisted. The SEO honchos today prefer 2-7 percent density. Anything less than it will make the pages inadequately appropriate for showing against search query. And anything more than that will make it smell somewhat fishy.
Keyword placement is a very important aspect of on page optimization service but before beginning with the webpage content or HTML, a clear list should be drawn about respective keywords for respective pages. Once done, the primary keywords as well the secondary ones should be used in URL, page title, page content, page description, meta texts, and H1 tag.
It is only these keywords that make your website relevant and searchable. The search engine ranking you get also enormously depends on how much your page content matches a search query.