Once regarded as a ground for amateur SEO, today local internet marketing is one of the main services offered by India SEO company. It has now evolved as one of the most complex ecosystem dominated by Google. Right from Mom-and-Pops shops to multinational corporations, business organizations are competing for their place under the sun. It has become everybody’s job to make a mark in the local market as it is expected to grow with each passing day.
After reading the following tips, you can expect to know a bit more on how to improve your local internet marketing and use it to enhance your business.
Claim your Profile
This is as simple as logging into Bing Local, Google Places or Yahoo Local and walking through the different verification steps that include a post card or a phone in order to verify your contact address.
The local sites listing services prefer to provide pictures of your business, products and services. So, in order to provide them with some, keep uploading fresh pictures as frequently as possible. You need not call a professional photographer for taking snaps, but do it yourself with a quality camera; just make sure that those are photos that represent your business.
Control information all across the World Wide Web
India SEO Company considers obtaining information from other sites is a very important part of local internet marketing. Local listing service providers carry out wide research to get reviews, pictures and information regarding your business. Hence, you need to upload as much information that you can, so that the listing service providers get the same while carrying out their research.
Ask for Reviews
Reviews, irrespective of it being good or bad, goes a long way in making your business look trustworthy to your would-be customers. On the ‘thank you’ page or your ‘contact us’ page, on email communications, invoices, make sure that you have a line that says “Hey, we would like you to write a review for our business”. Customer feedback, positive ones, often motivates prospective customers to work with you.
Bad Review can be Good
No one can offer a perfect product or service. This is something that everybody knows. So, when prospective customers find everything positive in the review section, they take it to be fake. A negative feedback is a part of any business. In fact, it makes the good ones sound better. However, that does not mean that you should get down to improve on negative reviews. Instead, keep the review section un-manipulated and see what your customers have to tell about you. If negative reviews pour in, its time you pull up your socks and start working hard on improving products and services.
Add a Local Phone Number
Make sure you publish your local phone number in text and not within an image. It can be nice to have 800 numbers, but it is of no use as far as giving information regarding location is concerned.
Have a complete email address on every page of your site
Your contact information is very important; hence, should be present in all the pages of your site.
These steps are used by India SEO company to get their clients the desired rate of local internet marketing. Use these to make a difference in your presence in the local market.
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