Until a few years, back optimizing your site for local search industry seemed to be an unresolved issue and evidently, the lack of adequately efficient tools was the reason behind it. Although the popular SEO tools, PPC tools and social media tools have been there, the inability to optimize your site for local search invariably held Google’s algorithm responsible, although unwittingly and offensively.
But things have changed over the past year and certain cool tools are at your disposal that will definitely help you in giving your site a standing in local search. In addition the latest Algoween Update has opened up vistas and surely a lot of more efficient tools will be available shortly. For the time being, there are some tools that you can use to that purpose.
Build citation: Citation building is a powerful strategy which queries Google for various citation sources across deep search results and competitor lists. These citation sources include business name, phone number mentions and address. Youn have the option to store your search as well.
Use Overflow Local Search Tool Kit: Local Search Tool Kit is very handy tool that gives you vital information about what your competitors are doing to get good ranking in local search. The Kit gathers data from Google’s Places Page. This particular kit is utterly valuable as it offers you vital insight into the exact citations, the number of reviews that have been instrumental in winning the faith of Google. Needless to say, this info will assist you in making your site gain an upper hand in local search.
Customize Google Search: You can track down your business data from the citation source that you find in Google search. By opting for a custom NAP search, you can easily figure which citations have been indexed and which ones play the most influential role.
Use Getlisted.org: The recently developed application by David Mihm has proved one of the most dominant local search tools. Its popularity has not been occasioned by its application only, but because of the fact that the small and medium-size businesses across the United States have held conferences on this single application. This app gives you a peek of the entire listing process in a search engine and when you can act on the knowledge, you steps are more decisive.
Follow review sites: If you get a tool that allows you to monitor different review sites (that displays reviews on your site) at a go, the will be wonderful. A tool form BrightLocal.com brings exactly such a tool to your hand’s reach. Using the tool, you can add these review sites to your drop down button and make the job of navigating through the multiple sites an exciting business. Though it does not inform the job of local search optimization directly, this will help you nonetheless.
Use GEO tagging Tools: Using a GEO tagging tools involves the job of speaking local to your search engine and devising a geo-sitemap that points to the file. Though a tad difficult to write, the XML-based Keyhole Markup Language is one of the most effectual two-dimensional online maps markup in that points the search engine to your location and does the trust-building job. The outcome is proven.
Though the local search industry is transforming every moment, these tools have proved to be of great help. But there is no doubt that introduction of any new tool will see a great rush.