Google is undergoing a massive revamp at present as Larry Page has taken over since the Chief Executive Officer of the search engine giant. This shuffling in the management position has been spearheaded by concern that the management efficiency is gradually turning into a bog because of the bureaucratic structure that has developed in the corporation.
Industry insiders believe Google has lost its efficiency edge over the years and decision making procedures have become sluggish. The CEO switch is intended to help Google shake down the lethargy and streamline the decision-making procedure. This change in the lines of authority marks a considerable transition as Page is dedicated to rooting out the bureaucracy and making the company regain its nimbleness, if it wants to keep its head up in the air. Google has realized the need to segregate the work culture from the operational efficiency of the company as it may prove to be an obstacle to success.
Besides the plan to hire about 6,000 people this year, Page is also dwelling on major changes in organizational moves and decision-making philosophy to make the company move faster to compete the rivaling technology giants like Apple. To be more specific, Page will be putting his effort on clarifying the lines of authority and allowing the product leads to take decisions faster to catch up with the growing market. It has been observed, however, that there will be a weekly meeting called ‘Execute’ to forge necessary balance in the workings of different divisions of the corporation.
Page forwarded this proposal at a meting that was attended by the big mafias who shoulder major responsibilities in Google. The group included Andy Rubin, key leader in catering Android Mobile Operating System, Vic Gundotra who has been given the charge to keep Goggle’s stand upright in the face of the rising popularity of social networking site Facebook and Salar Kamangar, who runs the YouTube. In a telephonic interview, Page cleared his intention to keep the company going every time the company expands its business. Loosing the speed is tantamount to loosing pace in the competition.
Evaluating the extent to which Page will carry forward Google will be a difficult task since it will not be possible the scale the company’s growth in terms of money—there are talks the users will have to pay for searching through its engine from the next year. But his performance can be judged with reference to other factors such as the employee migration from Google.