Writing and publishing content on other’s blog or website is called guest posting. It is a great way of marketing yourself online.
Why guest post?
Guest posting helps in building relationships with other bloggers
Every blogger needs good content for getting good traffic. You can add value to somebody else’s blog by contributing good content. And this results in the building of a good relationship. Bloggers are often influential as they are active on the internet especially on Twitter and Facebook. Having them as friends will help you grow your influence in social media which will ultimately result in more and more subscribers.
Guest posting introduces you to various communities
It allows you to share your message in an already established community. This opportunity to connect to new people can be immensely beneficial, provided you do it right. You need to add value to a certain discussion and if you can do this flawlessly, you can actually ensure more and more followers.
It boosts Search Engine Optimization
A host blogger generally includes a link to your blog somewhere in the post. Over a period of time, these ‘backlinks’ optimize your blog to search engines. It, thus, gains more visibility in the leading search engines. Expert Seo company in india places huge importance on ‘backlinks’ for this very reason.
How to guest post effectively?
Choose a host blog first
Choose a host blog before you write a post and not vice versa. The reason is that it influences your writing in quite a few ways like the vocabulary you use, your choice of topic, style, tone, word limit as well as the format.
Stick to the guidelines
Popular blogs often have guidelines for guest posters. Abiding by these guidelines is a must. Otherwise, your post may not get published. If you fail to find any guidelines, you can email the editor asking whether they have any and if yes, where to look for them.
Read the other blogs on your target blog
Doing so will give you a good idea on the range of topics they are likely to publish, the style they follow and their audience. You can also choose a topic from the “Most Popular” list.
Link to other posts on your target blog
While posting, make at least one link to some other post on your host blog. It shows that you have written the post solely for them and that you are a regular follower.
Remember that this is not your own blog; hence, you do not have access to your published content. And it is not desirable to harass a busy blogger for fixing your mistakes. Moreover, the impression that a piece of writing full of spelling and grammatical errors creates is obviously not a good one and, hence, can result in getting rejected.
According to Seo company in india, a guest post is far more valuable than creating fresh content on your own website. It is undoubtedly a great way of taking your writings to a wider base of readers and an effective strategy for boosting your online reputation.