On page SEO will only deal with the content that is present on your website. If you are not comfortable doing on page optimization by yourself, you can definitely hire a company that offers on page SEO service to clients and customers. Today majority of the companies that offer content writing services will also work on the aspect of search engine optimization and provide both on page optimization service as well as off page optimization service to the clients. However, you have to understand the concept of this optimization service as well as its requirement. On page search engine optimization means that the text, the links as well as the images on the website are optimized. This is usually done to enhance the visibility of the website on various search engines. When you insert a keyword in the search engine and do a search with that, you are shown up with innumerable search results. The websites that appear on the initial pages of search results are well optimized and so rank highly.
There are some basic things that should be remembered regarding on page SEO. Though any company that offers on page optimization service will know that; it is also good if a content writer has a fair knowledge about the various tools and techniques that are used in on page SEO service. Some of these on page optimization basics are as follows:
- Unique content is one of the basic requirements of on page search engine optimization. Whatever be the numbers of pages in the website, all of them should be different and of high quality content. This attracts the attention of search engines.
- The meta tags play a pivotal role in any kind of search engine optimization, be it on page or off page. Proper arrangement
and ordering of the meta tags are very crucial. There are description tags and page title meta tags, which are used as descriptions for the content that is present in the website. There is also a count of the numbers of characters that the title page tag and the description tag should have. It is said that the page title tag is best when it contains less than 68 characters inclusive of spaces. On the other hand, description tags can be a little elaborate, but not more than 148 characters.
- Proper image tagging is also an important on page SEO service that is offered by many SEO companies. The search engine does not have the capability to understand what the image is on your website. Therefore, it is best to either tag the image with some keywords relevant and related to the website or link it directly to the website. This helps the search engine to understand as what the image is all about.
It is always good to avoid keyword stuffing for on page SEO. Infact that has a negative impact and the search engine might mark the website as spam. Proper and moderate use of keywords is the best solution to this problem.