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Decoding Some of the Most Common and Regularly Used SEO Jargons

With large numbers of SEO companies India coming up, website optimization has become a great business in the country. It is quite interesting to see that the number of tech-savvy people is increasing with each passing day as the internet has become one of the most convenient ways of availing information of any kind. Innumerable web portals are being developed and launched that provide information on different things. When people search with related keywords, sites are displayed in the results.

SEO is a scientific process by which the ranking of a web portal can be improved on search engines with different techniques and mechanisms. You might hear some common words when SEO experts talk about their trade i.e. Search Engine Optimization. Guest blogging, content, traffic to the website, link building, landing page etc. are some words that are closely associated with the search engine optimization process. Here is a brief introduction to the terms that have been mentioned:

Search engine optimization

To put it in very simple terms for laymen, search engine optimization, briefly known as SEO, is a process by which the online presence of a website is improved. There are specialized tools and mechanisms used for the process. When a portal is properly optimized, it is easier for search engines to locate the website when relevant and related keywords are used for the same.


Content is the most important part of any website. Many people think that by content, only written data is implied. But it is not so. Content can be anything from written data to images, from graphical representations to videos and so on. Content is used not only in the main site but can also be used for marketing and promoting the website in the most effective manner.

Guest blogging, article submission, forum postings etc.

Majority of the SEO firms in India as well as all over the world use the techniques of article submission, guest blogging, forum postings etc. for the process of search engine optimization. There are different article and blog directories where articles and blogs related to the main site can be posted. Forum postings are also a great way of optimizing the web portal successfully.

Website traffic

This is a very important search engine optimization term and all webmasters look for traffic for their created web portal. Greater the traffic to the online site, higher is the revenue earned. But one time traffic is not satisfactory for any webmaster. The website should be optimized and made search friendly in such a manner that people get back to the same site again and again and spend considerable time.

Link Building

Link building is practised by all SEO companies India and is a very effective mechanism for optimizing a website. In this process, some other online portal publishes the link to the website you are looking to optimize. It is good if the links are obtained from sites that belong to the same niche. These are genuine links. The more the number of high quality links to a site, higher is its ranking in search engine results.

SEO is not a one-time process. It has to be done on a regular basis to maintain the ranking of your web portal.

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  1. Aw, this was a very good post. Spending some time and actual effort to produce a
    superb article? but what can I say? I put things off a whole lot and don’t seem to get anything done.

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