Search engine optimization or SEO involves many variables and this fact should be known by everybody- whether it be a person who is doing this for some time or a person who has just entered the field. Affordable SEO services involves several aspects and many decisions. It is a difficult task of synchronizing decisions with these aspects, particularly for new entrants in this field. But mistakes are an indispensable part of life and this can turn out to be a very costly affair. So here are some of the most deadly mistakes which may nullify your entire good work and must be avoided at all costs.
Using Incorrect Keywords
Even world’s best shot will fail if the aim is towards a wrong target and the same principle can be applied in case of wrong keywords being targeted. Keywords are extremely important as they are used by both consumers and search engines to find sites. Despite incorrect keywords you may be able to get traffic, but probably conversion will not happen for those consumers since they may not be looking for the thing that you are offering. So phrases and words that will most likely be used by consumers should be used.
Disregarding Meta Title and Description Tags
Words are your best friends to attract consumers and it is best to use them intelligently. The short description appearing under the title while searching is the meta description and this is what separates you from the rest of your competitors appearing there. So the title and meta description should be interesting and include the targeted keywords.
Affordable SEO services do not necessarily mean duplicate content; site rankings can be seriously hurt with duplicate content. There are a number of reasons for which your homepage may have duplicate versions. To tackle this your links should be consistent. Webmaster Tools of Google may be used as well.
Ignore Old, Outdated Content
With SEO you have to constantly update and upgrade yourself. Good strategy needs continuous maintenance. Stopping SEO will lead to negative traffic trend that will set in gradually. Freshness is extremely essential for search engines to know how much your site’s content is worth the rank given. Keep up with the changing algorithms of search engines.
Writing for Clients
Do not let your writing be hampered by influence of robots. After all customers come first. So the content should provide value to the readers. Do not plug in unreasonable keywords but focus on quality of work done instead.
Crawlable pages have links which makes it easy for search engine spiders to find and follow it easily and lack of this does not allow those spiders to find them, leading to non-inclusion in database of search engines.
When affordable SEO services are at stake you have to be proactive and take some extra efforts. On top of the points mentioned, do not resort to keyword stuffing or spammy link building. Everything cannot be perfect but you have to be determined and try to solve them to the best of your abilities.
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