Whether it is an e-commerce platform or a simple blog, you have to admit the importance of receiving feedback and assessing what is being done by you. In the online world, there are diverse ways to gain feedback, out of which one of the most effectual tools is web analytics. Though you may not pay much attention to the manner of evolution of web analytics tools, fact is they have been in the market for a long time, since the early nineties. Any company providing affordable SEO services will tell you that you can benefit a lot from web analytics.
Why Do You Need Web Analytics?
Irrespective of the total duration of your online stint, or what type of blog or website is run by you, you will require a method of measuring how well your content is performing.
Which posts or articles are visited the most by your readers? Which type of content compels people to read longer? Web analytics can help you find out all these things, and more.
There are particular pieces of information that can be extracted by using the appropriate tool. The nature of information will differ based on the particular platform used by you. However, generally, you may hope to access the following:
- the number of pages visited
- the number of people visiting your site
- the location of your visitors
- what browser and/or OS is being used by your visitors
- the duration of stay of your visitors on pages
- pages which are visited most
- links that are clicked by visitors within your pages
- the source of your traffic (both direct visits and referrals)
- search terms that were used for getting to your website
Any company providing affordable SEO services will agree that this kind of information is nothing but a treasure mine! For instance, being aware of the pages which are visited most can enable you to ascertain what topics you can write about. The same can be said about how long is spent by visitors on pages. As far as traffic sources are concerned, the necessary adjustments can be made by you to your social media efforts.
There are a number of web analytics providers today, although you would probably put Google Analytics right on top. Of course, this is because Google is an omnipresent brand. It also cannot be denied that it is a splendid platform, with a host of features on offer even for the free service.
There are other brands as well, though some of them are not free, such as WebTrends, IBM, Adobe and the like.
Expanding Your Horizons
You have to understand that you cannot always be happy with only one tool as far as analysis is concerned. Information is paramount, and so you have combine the power of web analytics platforms.
Web analytics tools will only become better and more useful with time. Web analytics gives you numbers and data, and you can do so much with that information, as will any affordable SEO services tell you.
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